In stock


In Excellent Condition. As New.
This TV is a Undelivered / Unwanted Customer Return in mint condition.
Fully checked and updated by our technicians.
12 Month Warranty.



LG 77 Inch OLED77CX6LA
77″ Smart 4K UHD OLED HDR Freeview TV

– 4K UHD OLED, with Cinema HDR, HDR10 Pro, HLG, Dolby Vision IQ, Dolby Atmos, FreeSync and NVIDIA G-Sync
– Freeview HD
– a7 Gen4 AI 4K Processor

In Excellent Condition. As New.
This TV is a Undelivered / Unwanted Customer Return in mint condition.
Fully checked and updated by our technicians.
12 Month Warranty.

Original box, complete with –

Remote Control (Magic)
Table Top Stand
User Manual

Viewing / Collection from Harlow, Essex.
Delivery to London & South East can be arranged.
Please contact us with your postcode for more info/costs.


The CX features LG’s supremely innovative OLED technology, for ultimate picture quality so you can enjoy your favourite films and sport like never before. Dolby Atmos sound unites with Dolby Vision HDR for a stunningly cinematic experience. Use LG’s award-winning webOS smart platform to stream shows from such apps as Netflix*, and navigate with the intuitive Magic Remote. And you can interact by voice with this Thinq AI TV via the remote, with both the Google Assistant and Alexa built in.

Impeccable 4K OLED Screen

Organic LED tech fuses with 4K resolution for superior contrast, colour and clarity. OLED pixels are self-lighting, meaning that they can switch on-and-off individually, for the deepest blacks, super-bright whites, natural colours and accurate detail. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.

Cinema HDR including Dolby Vision

HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model’s picture gets closer to real life. LG’s 4K Cinema HDR supports multiple HDR formats including Dolby Vision.

4K Ultra High Definition

This 77″ screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail.


Ultimate Picture Quality: enjoy a picture of outstanding colour, infinite contrast and the sharpest detail.

Alpha 9 Gen 3 Processor: the third generation intelligent processor is optimised for a premium OLED picture of exceptional brightness and clarity.

AI Upscaling: enhances the viewing experience with automatic maximisation of the content’s resolution.

Dolby Atmos Sound: immersive Dolby Atmos places sound within three dimensions for an enveloping soundscape, with you at the centre. Coupled with Dolby Vision HDR, it’s a fully cinematic experience.

Thinq AI: bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions.

AI Sound Pro and AI Acoustic Tuning: optimises the sound depending on the content, and for the environment in which you’re watching.

Filmmaker Mode: displays films in the quality closest to the filmmaker’s intention.

Premium Gaming: a host of LG’s tech including G-Sync, Variable Refresh Rate and Auto Low Latency mode maximises synchronisation and smoothness to provide an optimal gaming experience.

Auto Genre Selection: automatically optimises picture quality based on the type of content you’re watching.

webOS Smart Platform

LG’s award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there’s more entertainment available than ever before. You can stream from all the most popular services like Netflix, Apple TV+, Amazon Prime, and Disney+.* And with Sports Alert you can receive real-time alerts on your favourite sports while watching something else.

Advanced Voice Control & Smart Compatibility

This Thinq AI TV has the Google Assistant and Alexa built in, so you can get answers to questions while you’re watching TV, and control compatible smart home devices. Use LG’s revolutionary Magic Remote for voice command, as well as intuitive point, scroll and gesture control, and easy content search.

Freeview HD

Get a huge variety of channel options with Freeview HD built in. This free-to-air digital service gives access to 15 HD channels (including BBC One HD, BBC Two HD, ITV HD and Channel 4 HD), plus a long list of other channels in standard definition.

This LG TV does not feature the Freeview Play catch-up service. It supports the range of BBC services including BBC iPlayer, BBC Sport, BBC News, BBC Red Button + and BBC Live Restart.

Streamlined Design

The thin and light OLED screen exudes an elegance that merges seamlessly into the home, and is finished with a sleek metallic stand.

Dimensions: 99.3cm(H) 172.3cm(W) 5.6cm(D)
Annual Energy Consumption: 239 Kwh
Energy Rating: G
Remote Control: Yes
Weight: 25.4 Kg
Screen Size: 77 Inches
Screen Type: OLED
Smart TV: Yes
Vesa Wall Mount Supported: Yes
Resolution Size: 3840 x 2160
Resolution Type: 4K Ultra HD
Number of Internal Speakers: 4
Audio Power: 40 Watt
Web Browsing: Yes
Auto Tuning: Yes
EPG: Yes
Tuner Type: Digital
Component Video Input: 1
USB Input: 3
Digital Optical Output: 1
Ethernet (LAN) Input: 1
Supported Video Formats: HEVC,VP9
WiFi: Yes
Bluetooth: Yes
Vesa Wall Mount Size: 400 x 200 mm
USB Recording (DVR): No
Noise-Cancelling: No
Height Including Packaging: 113 cm
Width Including Packaging: 190 cm
Depth Including Packaging: 29 cm
Weight With Packaging: 48 Kg
Cable Included: AC
HDR (High Dynamic Range): Yes
Common Interface (CI): Yes
ARC (Audio Return Channel) Support: Yes
Operating System: Web OS
Ethernet Connection: Yes
Number Of Speakers: 4
Bluetooth Version: 5.0
Operating System Version: 5.0
Wifi Technology: Wi-Fi 5 (802.11ac)
NVidia G-Sync® Technology: Yes
AMD FreeSync™: Yes
Number of HDMI: 4
Voltage: 100 – 240 Volts
Works With Amazon Alexa: Yes
Works With Google Assistant: Yes
Thin Bezel: Yes
Includes Remote: MR20
Weight With Stand: 34600 Kg
Width Of Stand: 119.9 cm
Apple AirPlay 2: Yes
Picture Processor: a9 Gen 3 Processor 4K
Local Dimming: Yes
Digital Signal Format System: DVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2
HDMI version: 2.1
Timeshift: Yes
Sound Modes: AI Sound Pro
Subtitles Function: Yes
USB 2.0 Ports: 3
Width (with stand): 1723 cm
Depth (with stand): 269 cm
Height (with stand): 1023 cm
Enhanced Audio Return Channel (eARC): Yes
Number Of HDMI Inputs: 4
Common Interface Plus (CI+): Yes
Common Interface Plus (CI+) Version: 1.4
Country Of Origin: South Korea
Dolby Vision IQ: Yes
Pre 2021 Energy Rating: A+
Minimum Energy Rating: G
Maximum Energy Rating: A


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